Our Story: To Roam, To Connect, To Inspire
The name Nuvida(Vibrant Exploration) originates from the Korean word Nubida, meaning "to roam" or "to go around." This spirit of exploration is at the heart of everything we do.
We believe that every community across the globe possesses its own unique beauty culture. Our mission is to "roam" the world—immersing ourselves in these diverse cultures not only to master new techniques but to foster a global exchange. At Salon de Nuvida, we share our own distinct culture while drawing inspiration from international trends to spark creativity in one another.
For us, Nuvida is more than just a name; it is the essential first step toward the progress we envision. It represents our commitment to continuous growth and our desire to connect the world through the artistry of hair.
LA BIOSTHETIQUE
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LA BIOSTHETIQUE is the combination of life and beauty, bios and aesthetics. As the European leader in luxury cosmetics, La Biosthetique's 70 years of research and development has enabled the Paris based company to put harmony and beauty first. Radiant skin, beautiful hair and Total Beauty is the consistent result. That simply, is our Culture of Total Beauty philosophy; weaved together with state-of-the-art research and natural ingredients which mimic our body, designed to deliver performance, premium service packaged with the most meticulous care and of course, our family.
Founded by Parisian bio-chemist Marcel Contier in 1947, La Biosthetique was born from the passion to create hair and beauty products from natural, pure ingredients which work in harmony with our own bio-chemistry. With our heart and soul headquartered in the world capital of beauty, Paris and our state-of-the-art laboratories in Germany, La Biosthetique blends luxury Parisian service with German technology for the most effective, exquisite and exclusive products in the hair and beauty industry.